After I graduated in Visual Communications, I started my first company, Line Art, providing graphic and photography services. Paper, pencil, scissors, and glue were the main tools! Without the advantage of computer graphics, the task of designing books, magazines, and brochures was a long and arduous process. The “monitor” was a table full of bits and pieces of information ready to be positioned together. Empty frames were drawn to indicate the size and positioning of photos, which by the way couldn't be swamped by a simple click of the mouse. Text had to be reviewed and proofread carefully to avoid excessive cutting and gluing. You basically had one shot, so attention to detail was paramount. As a result, I learned how to capture the end product and visualize all the components in advance. That experience taught me that creativity must go hand in hand with planning not to arrive at just a beautiful and elegant result but also a successful one.
 

"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away."
Antoine de Saint-Exupery